sock it to me
first, a quick update: remember those bright-green winter-hiking boots that were the source of such sturm und drang for months? and how they eventually dropped in price, but ultimately didn't fit right?
well, the retailer from whom i'd purchased (and subsequently returned) those boots had a MASSSIVE sale over the weekend, and the price of the boots dropped to $30 (!!!!!!!!!!!). THIRTY DOLLARS. for boots that were originally $300. WHAT?! for $30, i'd put up with a slightly wonky fit, or maybe order a half-size up... but, sadly, by the time i found out about the sale and checked the store's website, only one gigantic-sized pair was left for sale. fin.
now, moving on...
as noted in a previous post, my time in self-isolation has left me missing the act of browsing in stores. meandering. perusing. window shopping. and, as the weeks have gone on, i've also come to yearn for random impulse buys. nothing extravagant or anything, just the odd item you toss in your shopping basket because you stumbled upon it and it looked cool or fun or useful or whatever.
so it was that, one day a few weeks ago, i clicked on a facebook ad for a sock company that had some kooky socks. i poked around their site but wasn't overly impressed. the socks were expensive. they weren't a canadian company. blah blah blah. onwards.
thing is, when you click on ANY facebook ad, the site's algorithms take note and your FB feed soon becomes populated with ads for OTHER companies offering the same (or related) products.
click on a petsmart ad? suddenly become inundated with ads for pet valu or petco or etsy shops selling coffee mugs with "i love my beagle" on them.
click on a winterlicious ad? find yourself drowning in ads for every restaurant in your city that's participating in winterlicious.
and so on.
unsurprisingly, therefore, it was only a matter of minutes before my facebook feed found itself targeted by sock-company ads. but, much to my surprise, one ad in particular resonated with me.
it was an ad for a company called soxy. they were having a "pay what you want" (!) sale on ALL their inventory as a way of keeping their employees working. the socks in the accompanying image were STUNNING in their bizarrely patterned beauty -- bright colours, cool patterns, everything right up my fun-sock-loving alley. (it's their products which are pictured above.)
so i clicked on THAT ad. their click-bait-sale ad worked.
and it led me to the company website: a magical land of gorgeous, unique, lust-worthy socks in a dizzying variety of colours and patterns. i'm a fan of all things geometric, and their selection was vast. i lost myself for a good hour just browsing all the options.
then i checked out the "pay what you want" sale. turns out, customers have four options: 45% off, 25% off, 10% off or full price -- and for any full-price sale, the company said it would donate a free pair to healthcare workers. not a bad deal, i thought. not to mention a clever way of ensuring their virtual doors stay open.
the socks themselves are not cheap. a single pair runs about $12, with bundles ranging from $35 (for three pairs) to $55 (for five pairs). still, $11 for a pair of socks is steeeeeeeeeeeep (for me, anyway). i typically buy my stripy or patterned socks at dollar tree. if i decide to splurge, it might be on a $2.50 pair at walmart. but $11? nope.
still, there was that 45%-off option. if i bought two $55 bundles and applied the discount code, my order would come to $60.50... so, just over $6 a pair.
plus, i'd qualify for free shipping (phew) AND i'd get a free bonus pair of my choosing (yay!) thrown in just for being a first-time customer. 11 pairs of socks for $60.50 would drop the per-pair price down to $5.50. not a steal, but not too bad considering the sheer beauty of the socks i'd chosen. plus, i reasoned that i could give my mom and YB each a pair to boost their spirits. and, heck, we're eye-deep in a pandemic -- we deserve some expensive fun socks!
but nowhere on the site did it indicate whether the company was canadian or american, nor whether the prices were in CDN or USD. with the exchange rate being abysmal, those are two key factors for any canadian shopping online these days.
eventually, after putting the bundles in my shopping cart, i discovered the prices were in USD... because those three letters suddenly appeared next to my items in the cart.
ah. okay, time to redo the math.
using the exchange rate at the time (+38%), plus the foreign-transaction fee a credit card company would then apply on top (1%), my USD$60.50 order would suddenly balloon to CDN$84.10. throw in the sales tax (i figured around 7%) and i'd be at about CDN$90.
CDN$90 for 11 pairs of socks means each pair would be just over $8.
suddenly, a lot less appealing.
also, receiving a $90-in-value order from a U.S. address would also mean i'd be hit with duties.
FFS. why even bother at this point?
i abandoned my sock plan and moved on with my life.
but those soxy ads kept popping up in my FB feed. those beautiful socks kept tempting me. taunting me. every day. multiple times a day. i told YB of this saga. she laughed and said, "if you want the socks, you should just buy them anyway. it's a pandemic. no one is going to judge you."
i hemmed. i hawed. much like those expensive green boots, could i really justify (to myself) paying roughly $10 a pair for SOCKS that i don't really need????
as a writer, i fell back on old habits: research. i did some digging and found out the company was started by two friends in... TORONTO! socre! maybe the socks would ship from canada, then, and i'd be spared the duty! i started to reconsider.
to be 100% sure of what to expect, and to avoid any sudden added expenses i might incur if i went ahead with an order, i decided to contact their customer-service department to inquire about the shipping origin. so, i sent them an email and waited. i got an auto-reply within a few minutes, advising that they'd received my email and someone would get back to me within two business days.
five business days passed and i didn't hear anything from anyone.
so i sent a follow-up email.
no response.
that was more than a week ago. i started to sour on the whole idea. who wants to buy from a company that doesn't respond to your inquiry -- AS a prospective customer ready to buy the stuff they're selling! -- after two attempts over two weeks?
in the interim, i started to read the comments on the ubiquitous FB ads that were still filling my feed. while the majority were complimentary ("i love these socks!"), there were some that could be filed squarely in the "disgruntled consumer" category. in fact, there were a few from people who said they ordered socks, the price was charged to their credit cards, but no socks had been received. in fact, no socks had been shipped even though those orders had been placed a couple of weeks ago.
zero response from the company to any of the comments. zero response from the company to posts from customers asking questions on their FB page.
and, as of this posting, still zero response from the company to my two emails.
as someone who's worked in content marketing for the past eight years, i can tell you that a company that ignores its customers on social media is making a critical error. if you have a social-media presence, you're supposed to use it... otherwise, your lack of response is viewable by everyone (like me) who checks out your posts. and you start to look a bit sketchy. or, at the very least, apathetic to your customers.
in the end (yes, we've finally reached it -- thanks for hangin' in!), i didn't buy the socks.
i didn't feel like supporting a company that, it turns out, isn't *really* a "small, family-run business" (as its FB ads declare), but a multi-million-dollar corporation. and one that, apparently, doesn't actually care whether i buy from them or not, anyway.
[TL;DR -- i overthink everything. and i saw some really pretty socks online, thought about buying them, but didn't.]











