last call at the washing machine
many of my favourite products have been discontinued in recent years. scents or flavours or varieties i've loved keep vanishing from store shelves seemingly overnight.
shampoos, conditioners, lotions, soaps, deodorants, detergents, fabric softeners, ice cream, chips, cookies, beverages... pretty much anything manufactured. even maxi pads, fer cryin' out loud! it's hard to be brand loyal to anything when brands keep needlessly switching up their product lines every three to five years. i've lost count of how many times TIDE has changed its scent, or how many different types of deodorant i've used in my life, or how often i've gone shopping to pick up a refill of whatever, only to discover to my profound horror that its spot on the shelf has been taken away and yet another item has been added to the "nope, we don't make that anymore" list.
sometimes, when i get a whiff that a product might be discontinued (as in: supply seems to be dwindling or disappearing), i race around and scramble to stock up with as much as i can before it's gone. i did this back in the early 2000s when the fleecy brand of fabric softener – which my grandmother, mother and i had used since i was born – suddenly changed its fragrance. it hadn't changed for decades, but someone somewhere thought it needed a "refresh." the new scent was like strong cologne and i haaaaaaaaaaaaaaaaaaaaaaaated it instantly.
i'm super-sensitive to scent and even more particular when it comes to which fragrances i like. or love. original-scent fleecy falls squarely into the LOVE category. love love love.
so, at the time (i think it was probably around 2001) and knowing how important fragrance is when it comes to my laundry, YB and i went looking for big bottles of the original scent. it was challenging: the old scent was called "fresh fragrance" on the label, and the new version was called "fresh air." a fine line, but a crucial one.
after searching through umpteen stores without success, we hit the motherlode: a zellers (ironically, a store chain that has also vanished in the years since) had some classic scent left and i bought EVERY SINGLE BOTTLE.
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| the actual last bottle i have |
and i wasn't able to find any more (not even ONE bottle) at any other stores thereafter. i did manage to find a couple of boxes of the "fresh fragrance" dryer sheets, but even those were yanked from shelves pretty quickly. i felt like i was some kind of bizarre laundry conservationist, working to preserve the essence of (literally and figuratively) of loads gone by.
in the nearly two decades since, i've carefully rationed that fleecy, using it only for bedding because that's what i associate most with the fragrance. it's a familiar, cozy, comforting scent that i will forever associate with childhood and sleep, even though everything i owned was rinsed in it for many, many years. i wasn't as sparing as i could have been at the outset, using the full amount per load for numerous loads. it's only in the past six or seven years that i started mixing the fleecy with other fabric softeners as a way to extend its rapidly dwindling life.
as of this blog post, i still have about 2/3 of a box of the sheets left (i'm saving those for last – the open box currently sits in my linen closet, infusing it with fleecy-smelling goodness) – but my very last surviving bottle of the liquid is almost empty. i'd say i have about half a cup remaining.
HALF A CUP.
and then it will be gone.
forever.
after almost 50 years of that fragrance being a part of my life, it's quickly coming to an end.
i've taken to using just over a tablespoon per load – again, only bedding – and mixing it with downy (another fabric softener whose original scent was long ago replaced with a poor-but-tolerable substitute) + a store-brand dryer sheet, all in a bid to stretch those last remaining drops of fleecy as far as they can possibly be stretched.
remarkably, and perhaps as a testament to why i love it so much, the fleecy liquid did not deteriorate in quality, consistency OR scent after all these years. it still works and smells exactly the same as it always did! (by contrast: bottles of downy will congeal into unusable, unpourable, undissolve-able glop if not used within about a year. i learned this the hard way more than once.)
it's all hugely depressing, if i'm being honest. i know it might seem silly – after all, it's fabric softener! – but it's like a big part of my life will evaporate when i pour that final tablespoon into the rinse water. the smell of fleecy is home. it's my mom. it's bedtime. it's all things good and warm and known. *sigh*
and i'm about three loads from it ceasing to exist.
but i am impressed that i somehow managed to make those bottles i scored almost 20 years (!) ago last as long as they did. that final load will be be sad, i think.

5 comments:
Oh. My. God. This is a heartbreaking story. Midway, I actually began googling to find out what happened to “fresh fragrance.” Could you contact Fleecy, tell them your story, and find out exactly what the ingredients were that made that scent?
I can definitely relate -- I'm a create of habit and once I've found a product that is perfect for me, I am not at all interested in switching to something else.
There was a type of Kellogg's cereal I found here that I really liked, but bad sign: only ever saw it in one grocery store (luckily not far away). Next bad sign, it kept going on sale. Then one day it disappeared from that store, but I found it on Amazon, sold in sets of four boxes. When I reordered a couple months later but got boxes with the same best-before date, I figured they were from the very last production run. Sure enough, it disappeared soon after. Alas, I was able to find another cereal, but given the choice I'd switch back in an instant!
lou, my guess is that fleecy sold the scent to some other company somewhere. occasionally, with other scented products, i'll find a previously discontinued scent being sold anew by another company under another name. so, for at least the past 10 years, i've smelled every brand/variety of fabric softener i've come across. the closest i've come is some recently procured dryer sheets, which don't smell exactly like fleecy did, but are close.
since the fragrance was discontinued almost 20 years ago, i suspect contacting fleecy would be pointless. i tried at the time, in a bid to find out where i could buy more of the original scent before it was gone, but didn't get anywhere.
and matt, my condolences. :-( what was the cereal?
Interestingly, many formulas are patented (is there a patent number on your bottle?), so maybe the formula is even published. And after so long, the patent might be expired, so you could legally make your own -- assuming you could find a source of dipentadecyldimethyl ammonium chloride, didodecyldiethyl ammonium chloride, and similar ingredients. :)
Mine is sold in Canada as "Original Spoon Size Shredded Wheat"; "W.K. Kellogg Wholegrain Wheats Classic" was very similar but obviously not popular enough. In my case, there wasn't as much of an emotional connection but more of the satisfaction of having found a no-added-sugar product in an aisle full of added sugar.
LOL. as much as i love fleecy, i feel like making my own would be a chemistry experiment WAAAAAAY beyond my skill level and patience threshold.
nonetheless, just for kicks, i checked: no patent # anywhere on the bottle.
maybe you can stock up on the cereal next time you're back?
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